Brita’s Grand pitcher has consistently been one of its best-selling pitchers. When it came time to create a new pitcher to meet store demands, Brita made the decision not to replace Grand but to update it.
Our challenge was to re-vitalize the look without making any physical changes to the pitcher itself to avoid tooling costs. The addition of this “U” shaped sleeve provides a punch of color and texture while framing a view of the water. The sleeve approach also allows Brita to easily change the look of the pitcher by introducing a variety of sleeve color and pattern options.
Grand remains one of Brita’s best-selling pitchers.
Designed while part of Clorox’s design group