On-the-go water filtering has become Brita’s fastest growing segment. Building on the success of the 1st and 2nd generation OTG bottles (that we designed), the 3rd generation bottle utilizes clear plastic that better shows the water level. A flip-top spout recedes into the cap to help keep the mouthpiece clean and an integrated finger loop provides a secure means of carrying the bottle while eliminating the need for a separate finger loop as in the previous models.
This product launched in January 2013 and promises to be another hit for Brita’s on-the-go product offering.
Designed while part of Clorox’s design group